ENGAGE: AUDIENCE DESIGN
Considering that one of the most challenging and pressing issues for local films is to earn the trust of local audiences that then translates into box office success, the CTIFMF will have a special focus on audience design and development.
A group of marketing and industry professionals with an understanding of these challenges will be selected for a three-day workshop under the guidance of Valeria Richter. This outcome based workshop will equip these professionals with the most current and powerful tools designed to assist films in finding their target market and core following.
At the end of the workshop, each participant will be assigned a project from the WIP and will be expected to deliver an Audience Design Strategy, with a cash prize awarded to the most prolific two of the lot to craft an Audience Design Strategy in collaboration with the Festival Board for CTIFMF 2019.
This workshop is aimed at publicists, marketing and sales professionals, distributors and others within the field and applications are open until August 17th.